Wednesday, February 21, 2007

Season Ticket Prices And A Refreshing View

Bolton Wanderers have today joined Wigan Athletic and Blackburn Rovers in dropping season ticket prices right across the board (barring corporate hospitality prices). There is much coverage of this decision in the national press today and The Sun reported it as part of their Cut The Price Of Footie Campaign; the Sun's article can be read here

Bolton's news brought a cautious statement from the Football Supporters Federation who have been campaigning for lower ticket prices. Their latest press release and details of their petition can be found on their website here A link to the FSF's website has also been added on the right hand side of this blog.

Our statement on our Club's pricing for next season can be read here

Earlier this week Chelsea confirmed that they would fbe reezing their season ticket prices for next season but perhaps the most refreshing view was from David Gold, the Chairman and co-owner, of Championship promotion hopefuls Birmingham City.

Gold said "If we rewind the tape 14 years, every club spent their television money on players' wages, agents and transfer fees. Not a penny went to the clubs themselves or, more importantly, the supporters. Clubs who got the money immediately increased their prices and, as television money went up, the prices went up in tandem. They have sucked money out of the fans relentlessly for 14 years - I'm talking about all football, I'm talking about ourselves - and it's got to stop." Gold went on to warn against ignoring the fans and finished "It's time football gave something back to them."

The debates, campaigns, pricing policies etc will continue to be a topic of conversation for some time to come. We'll continue to keep an eye on it and bring attention to it on here.


At 12:44 pm, Anonymous Anonymous said...

ollie have you taken up any dialogue with regard to the non reduction of prices for our fans with city? If they can do it why cant we? Are you intending to try change the prices to stop the slump in sales or just settle for the freeze which for me will still have an adverse affect on attendances?

At 10:36 am, Anonymous Anonymous said...

ollie, do you have a response to my valid question?
nick bradford

At 6:00 pm, Blogger Ollie said...

Nick, I will answer your valid question later tonight. I have not been in a position to answer due to personal circumstances and trust work connected to the Open Meeting. I apologise for the delay but will give you a full and comprehensive reply shortly. Best regards Ollie

At 7:37 pm, Blogger Ollie said...

Hi Nick. I will answer your points as they were raised and if you want to carry on the debate please drop me a comment on here or send me an e-mail at We have not taken up any dialogue with the Club because we are not a constituted trust and the Club would prefer to wait for the outcome of the Open Meeting. We agree with you, that other North West clubs have dropped prices across the board and felt that our Club should have. OK, we do have finance issues but we feel a gesture of goodwill towards the adult fans would have gone a very long way. Even if it was £25 off or a free cup ticket it would have been a very positive step forward re Club/ supporter relations. We would have preferred to have seen a reduction as opposed to the freeze. We have serious reservations that the freeze will not encourage some season ticket holders to renew, may not attract new season ticket holders and will probably not attract ex-season ticker holders back. We want to see the stadium as full as possible we thought that a reduction in price might go some way to achieve that but are not naive enough to think that the attendance problem is solely a price issue, it is much much more than that. I hope that answers your points, please drop me a line and we can continue. Alternatively, please come to the Open Meeting if you can and voice your concerns/ opinions. Best regards Ollie


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