Manchester City Representatives In Dubai
Over three days earlier this week 3,000 delegates attended the latest gathering of the world’s biggest football business event the Soccerex 2006 Conference. Soccerex ran this event and to find out more please visit their website here http://www.soccerex.com/ From the delegate list available it would appear that Manchester City Football Club were represented at this prestigious event hosted at the seven star Burj al Arab hotel in Dubai.
Many new initiatives were being launched including an international qualification for football directors in conjunction with the Institute of Directors (“IOD”). The IOD were quoted as saying (about the qualification) “the programme has been created to help those responsible for the future of the game to fully understand their role and responsibilities, whether in the capacity of running a club or working for an association”.
In addition to much business being done a number of serious issues were debated in particular, club directors discussing selling, buying and valuing naming rights, commercial pressures facing the world’s professional clubs, how to develop club brands and attract sponsorship. There were also various workshops including the development of academy players as valuable assets.
The convention wasn't just about the business side and did look at the supporters in particular how clubs can enhance the matchday experience and take a more active role in promoting social development.
What the board of Manchester City Plc learnt from this conference and any changes they deem necessary to our football club remains to be seen.