Juventus Looking For Premiership Partnership
According to reports, Juventus are looking to form a strategic partnership with a Premiership club not only as a way of farming out their young talent to other teams for experience but also as a way of developing commercial interests.
Those of you who are regular readers of this blog or attended the Public Open Meeting will know that we feel that our Club should be developing strategic partnerships with non-UK football clubs.
There is much more to football club partnerships then exchanging ideas, exchanging players and hopefully picking up a talented player or two. There can be huge advantages from a commercial aspect to be gained by developing brands, attracting wider support and additional sponsorship etc. There is also much to be gained from the communities and wider areas in which the Clubs concerned are located/ serve. These additional areas are often overlooked but could be just as important to a Club like ours going forward.
Going back to Juventus, it would appear that they have been in talks with Bolton Wanderers, Middlesbrough and Portsmouth however, they apparently favour linking up with Bolton. As reported in previous articles Bolton have been working hard on this area over the last few years and currently have strategic partnerships in Spain, China, South Africa and Iceland. They have also targeted India, the United States, Norway, Egypt and France as other areas in which to develop partnerships.
Five years ago, Bolton were closing to agreeing a link up with Juventus, perhaps this time they will finalise the deal. Any such deal would have an enormous beneficial impact on both Clubs but perhaps Bolton would have more to gain?
Chelsea, Manchester United, Arsenal, Charlton Athletic, Bolton Wanderers, Sheffield United and Tottenham Hotspur have strategic partnerships with non-UK football clubs, our Club does not have one (as far as we know). Such an important issue is not about "keeping up with Jones's" it is about taking progressive forward thinking decisions to develop our Club today and beyond.
As mentioned in previous articles, when the trust is formed and raises funds perhaps the trust could finance or part-finance the development of these types of strategic partnerships which would be beneficial to our Club in so many positive ways and on so many levels.
Read our last article on developing strategic partnerships here