It Is Time To Lower Season Ticket Prices
As average crowds at our Club continue to fall for the third season running, many supporters have called for season ticket price reductions. Our Club have arranged the occasional one off reduction like the recent Sheffield Wednesday FA Cup replay game and this weekends FA Cup game but have fallen short of taking the bold step of reducing season ticket prices.
Season ticket prices are one of the reasons why fans are deserting our Club, other reasons include the standard of football, games moving to suit TV schedules, lack of atmosphere and the lack of a real hero to cheer on. As mentioned season ticket prices are just one issue but with the money through the turnstiles not as important as in previous years and the new TV money due from next season, we have felt for a long time that our Club should take the lead and reduce season ticket prices for all.
We first published an article on this on 7 January 2007 which you can read here We strongly believe that a club as great as ours should do all that it can to encourage supporters to come to games and season ticket prices is a start. At the moment our average gate is 38,881, last season it was 42,856 and the season before that 45,192.
Dropping season ticket prices may have many positive knock on effects. Not only might it encourage supporters to renew for next season, it might also encourage lapsed season ticket holders to come back. The lapsed season ticket holder is undoubtedly a problem, many long term season ticket holders have given up or are currently deciding whether or not to renew. We have received many e-mails from supporters who are in this position and it is disheartening to hear from a season ticket holder who after many many years has decided to walk away from the Club they love unconditionally, we want and need those supporters back at the games.
Any supporters who come back to the games or indeed any new season ticket holders that a lower season ticket price might attract would bring with them additional revenue to spend in the stadium or the club shop. With a higher gate it might also help the atmosphere which is in need of a boost.
A higher gate might also help our manager, not necessarily from a finance perspective but from a "selling the club" perspective. If season ticket prices dropped to such a level whereby the stadium was full for most matches, it would make Stuart Pearce's chances of selling the club that much easier. It could just swing a signing in our favour. A young up and coming striker has the option of coming to City or going elsewhere, the wages and other perks are the same which does he choose? The team playing to a packed house or the team playing in front of a three quarter full stadium?
Today, we were delighted to read Chris Bailey's article in the Manchester Evening News which continues on this theme, you can read it here
In addition to Chris Bailey's article, there is also mention made of a campaign called "Make It Fair For Fans: MEN Sport Campaign" if this is a bona fides campaign set up to tackle this important issue, then we wholeheartedly support it, we hope you do to.
Please send us your feedback, comments or input to firstname.lastname@example.org